K&G Fashion Superstore

As the Senior Copywriter, I own the voice of K&G Fashion Superstores (a Tailored Brands company). I write copy for seasonal campaigns, site, email, TV scripts, social media, and in-store signage, while maintaining consistency across every channel. 

CAMPAIGN WORK: FALL

We took our Fall 2023 campaign to the scenic Blue Ridge Parkway to celebrate our customers’ renewed appreciation for adventures on the open road. The copy focused on having the perfect outfit for wherever you are on the journey: reconnecting, discovering (and rediscovering) landscapes, and visiting iconic stops along the way. For this project, I used “The Road to Style” as a literary device that lived from fall to winter, peppering in this language throughout the campaign. I also included copy that tied in the natural landscapes and bold aesthetics of the collection, further emphasizing that feeling of being on the road.

EMAILS

For our “Miami Fresh” spring campaign, the idea was to inspire our customers to dream of sun-drenched destinations. The language in every email, social post, and site asset offers a feeling of vibrancy and freshness—mirroring the collection’s bold tropical prints and bright hues.

TV SCRIPTS

I worked with our in-house creative team to bring fresh storytelling to our five and 15-second spots. For our 2022 Father’s Day commercial, we wanted to bring a more emotive feel while showcasing our new tagline, “Live your best-dressed life with K&G.”

SOCIAL MEDIA: TIKTOK

I’ve been writing compelling copy that’s tailored specifically for this younger demographic.

SOCIAL MEDIA: INSTAGRAM