Sephora: Print
Beauty on the Fly (Bite Beauty & Dior)
I wrote product descriptions for Sephora’s Beauty on the Fly endcap displays that live next to the store’s registers. Each line of copy was written to incite the customer to try something new and shop TSA-approved favorites for their next flight.
Beauty on the Fly: How It Works
I wrote an easy, three-step how-to for Beauty on the Fly’s feature endcap. The copy showed the customer how they could simply grab a bag, stock up, and be TSA-ready for their next flight.