Biossance
As the senior copywriter at Biossance, I owned the voice of the clean skincare brand, worked on campaigns for product launches, named products, and wrote signage and packaging copy. I wore many hats, functioning as both the copy lead and proofreader while managing a team of two freelance copywriters.
Campaign Work: Holiday
For our holiday 2019 campaign, the idea was to drive excitement for gifting clean beauty in an uplifting way. I created the handle “All Is Clean, All Is Bright” to set the tone for the season, and the language centered on how our skincare sets were versatile enough to gift to just about anyone on your list. Additionally, I named the new holiday sets that came out that year.
Holiday Campaign: Email
As we rolled out our campaign, I shifted the messaging so that it encouraged customers to shop for gifts for their loved ones while giving them freedom to indulge in clean beauty for themselves. Each product set was unique, so every email highlighted the skincare benefits, particularly for winter.
Print Copy & Naming
I was responsible for creating names for new products (like this eye cream), as well as developing campaigns for their launch. I also wrote copy for print billboards and packaging, including the one here, which was displayed in the middle of Manhattan, New York City.
Product Naming & Packaging Copy
For this project, the senior designer and I collaborated with the artist Janice Sung. We worked to bring her artwork and the inspiration behind it to this holiday gift set. To give it more of a collector’s box feel, I named this limited-edition set the “Radiant Beauty Collection” and wrote a product story for it that lived on the inside of the lid.
Product Backstory on the Inside of the Box